Structured Data Guides
Comprehensive implementation guides for every Google-supported schema type. Learn how to implement, test, and deploy structured data.
New to Structured Data?
Start with our comprehensive beginner guide covering everything you need to know about structured data, JSON-LD, and how it improves your SEO.
Article Guide
Mark up news, blog posts, and sports articles for rich results in Google Search.
Read guideBreadcrumb Guide
Help search engines understand your site hierarchy with breadcrumb navigation markup.
Read guideCarousel Guide
Display a list of items in a sequential carousel format in search results.
Read guideCourse Guide
Highlight educational courses with provider information and course details.
Read guideDataset Guide
Make your datasets discoverable in Google Dataset Search with proper markup.
Read guideDiscussion Forum Guide
Mark up forum threads and discussion posts for enhanced search visibility.
Read guideEducation Q&A Guide
Help students discover flashcards and educational Q&A content in search.
Read guideEmployer Aggregate Rating Guide
Display employer ratings and reviews from job seekers in search results.
Read guideEvent Guide
Showcase events with dates, locations, and ticket information in search results.
Read guideFAQ Guide
Get expandable FAQ rich results in search with question and answer markup.
Read guideImage Metadata Guide
Provide image licensing and creator information for Google Images results.
Read guideJob Posting Guide
List job openings with salary, location, and company details in Google Jobs.
Read guideLocal Business Guide
Display business details, hours, and location in Google's knowledge panel.
Read guideMath Solver Guide
Mark up maths problems with step-by-step solutions for educational search results.
Read guideMovie Guide
Showcase film details including cast, ratings, and release information in search.
Read guideOrganisation Guide
Display your company logo, contact details, and social profiles in search.
Read guideProduct Guide
Show product details, pricing, and availability as rich snippets in search.
Read guideProfile Page Guide
Mark up profile pages for individuals or organisations with structured data.
Read guideQ&A Guide
Mark up question and answer pages to show the best answer in search results.
Read guideRecipe Guide
Display recipes with cook times, ratings, and ingredients in rich search results.
Read guideReview Snippet Guide
Show star ratings and review excerpts directly in search result listings.
Read guideSoftware App Guide
Showcase software applications with ratings, pricing, and platform details.
Read guideSpeakable Guide
Identify content sections best suited for text-to-speech playback by Google Assistant.
Read guideSubscription & Paywalled Content Guide
Tell Google about paywalled content to distinguish from cloaking practices.
Read guideVacation Rental Guide
List vacation rental properties with details, images, and availability in search.
Read guideVideo Guide
Enable video rich results with thumbnails, duration, and upload details in search.
Read guide