Employer Aggregate Rating Structured Data: Complete Implementation Guide

Why Use EmployerAggregateRating Schema?

• Displays star ratings directly in Google Search results for employer-related queries, significantly increasing click-through rates to your review pages.
• Builds trust with job seekers by surfacing verified aggregate review data prominently in search, positioning your site as a credible source of employer information.
• Improves search visibility for competitive brand-name queries, where users are searching for information about specific companies as employers.
• Provides search engines with structured review data that can be used across multiple search features, including knowledge panels and job search results.
• Differentiates your employer review pages from competitors in search results, giving users a compelling reason to click through to your content.

Required Properties

These properties are required by Google for EmployerAggregateRating structured data to be eligible for rich results.

Recommended Properties

Adding these properties improves your chances of appearing in rich results and provides more context to search engines.

JSON-LD Example

Here is a complete EmployerAggregateRating structured data example you can use as a starting point. Or use our EmployerAggregateRating generator to create one automatically.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "EmployerAggregateRating",
  "itemReviewed": {
    "@type": "Organization",
    "name": "Barclays",
    "sameAs": "https://www.barclays.co.uk",
    "image": "https://example.com/images/barclays-logo.png"
  },
  "ratingValue": "3.8",
  "bestRating": "5",
  "worstRating": "1",
  "ratingCount": 4287,
  "reviewCount": 1853
}
</script>

How to Implement EmployerAggregateRating Schema

1. 1Identify all employer review and rating pages on your site where aggregate scores are displayed to users. Each page should represent a single employer.
2. 2Ensure the aggregate rating data shown on the page is accurate and matches the values you will include in the structured data. Google requires that markup reflects visible page content.
3. 3Add a JSON-LD script block to each employer review page. Set the @type to 'EmployerAggregateRating' and nest an Organization object within itemReviewed containing the employer's name.
4. 4Populate ratingValue with the calculated average score, and include ratingCount or reviewCount to indicate the volume of reviews behind the aggregate.
5. 5Set bestRating and worstRating explicitly to define the rating scale, even if you are using the standard 1-to-5 range. This eliminates any ambiguity for search engines.
6. 6Validate the markup using Google's Rich Results Test tool, then monitor your employer review pages in Google Search Console under the Review Snippet enhancements report.

Common Mistakes to Avoid

• Adding EmployerAggregateRating markup to pages that do not display the corresponding rating data to users. Google requires that structured data reflects content visible on the page.
• Using EmployerAggregateRating on a general company profile page rather than a dedicated employer review or ratings page. The markup should only appear where aggregate review data is the primary content.
• Self-rating by adding EmployerAggregateRating markup to your own company's website. Google does not permit organisations to mark up their own employer ratings — this must be done by third-party review sites.
• Omitting the itemReviewed property or failing to include the employer's name, making it impossible for search engines to associate the rating with a specific company.
• Inflating ratingCount or reviewCount values beyond what is actually reflected on the page, which violates Google's structured data guidelines and may result in a manual action.

Testing & Validation

Before deploying your EmployerAggregateRating structured data, validate it using these tools:

1. 1Google Rich Results Test — Paste your page URL or code snippet to check if your structured data is eligible for rich results.
2. 2Schema Markup Validator — Validates your JSON-LD syntax against the schema.org specification.
3. 3Google Search Console — After deployment, monitor the Enhancements report for any errors or warnings.

Frequently Asked Questions