Vacation Rental Structured Data: Complete Implementation Guide

Why Use VacationRental Schema?

• Appear in Google's dedicated vacation rental search experience with rich property details, photos, and pricing
• Drive direct bookings by presenting key property information — rates, capacity, amenities — before users click through
• Compete with major listing platforms like Airbnb and Booking.com by surfacing your own property pages in rich results
• Improve local search visibility for holiday accommodation queries in your property's region
• Provide Google with structured availability data, increasing the likelihood of appearing for date-specific searches

Required Properties

These properties are required by Google for VacationRental structured data to be eligible for rich results.

Recommended Properties

Adding these properties improves your chances of appearing in rich results and provides more context to search engines.

JSON-LD Example

Here is a complete VacationRental structured data example you can use as a starting point. Or use our VacationRental generator to create one automatically.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "VacationRental",
  "name": "Harbour View Cottage, Whitby",
  "description": "A charming two-bedroom holiday cottage with panoramic views of Whitby harbour. Walking distance to the abbey, beach, and town centre. Ideal for couples and small families.",
  "url": "https://example.com/properties/harbour-view-cottage-whitby",
  "image": [
    "https://example.com/images/harbour-view-exterior.jpg",
    "https://example.com/images/harbour-view-lounge.jpg",
    "https://example.com/images/harbour-view-bedroom.jpg"
  ],
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "14 East Terrace",
    "addressLocality": "Whitby",
    "addressRegion": "North Yorkshire",
    "postalCode": "YO21 3HB",
    "addressCountry": "GB"
  },
  "numberOfRooms": 2,
  "occupancy": {
    "@type": "QuantitativeValue",
    "value": 4,
    "unitText": "guests"
  },
  "amenityFeature": [
    {
      "@type": "LocationFeatureSpecification",
      "name": "Free Wi-Fi",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Free Parking",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Pet Friendly",
      "value": true
    },
    {
      "@type": "LocationFeatureSpecification",
      "name": "Sea View",
      "value": true
    }
  ],
  "offers": {
    "@type": "Offer",
    "price": "125.00",
    "priceCurrency": "GBP",
    "unitCode": "DAY",
    "availability": "https://schema.org/InStock",
    "validFrom": "2026-04-01",
    "validThrough": "2026-10-31"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.8,
    "bestRating": 5,
    "reviewCount": 147
  }
}
</script>

How to Implement VacationRental Schema

1. 1Create or identify the individual property page for each vacation rental listing on your site, ensuring it contains all key details including photos, description, pricing, and amenities.
2. 2Add a JSON-LD script block to each property page using the VacationRental type with all required properties: name, address, image, and offers.
3. 3Include a detailed PostalAddress with at least the locality, region, and country to ensure Google can associate the property with the correct geographic area.
4. 4Add recommended properties such as numberOfRooms, occupancy, amenityFeature, and aggregateRating to enrich the listing and improve eligibility for enhanced search features.
5. 5Validate the structured data using Google's Rich Results Test and resolve any errors before deploying to production.
6. 6Monitor performance in Google Search Console, paying particular attention to any VacationRental enhancement reports and indexing issues for your property pages.

Common Mistakes to Avoid

• Using a generic LocalBusiness or LodgingBusiness type instead of the more specific VacationRental type, which limits eligibility for vacation rental-specific rich results.
• Providing only a single low-resolution image — Google strongly favours listings with multiple high-quality photos showing different aspects of the property.
• Listing inaccurate pricing or failing to update rates and availability seasonally, leading to a mismatch between the structured data and the actual page content.
• Omitting the address or providing only a city name without sufficient detail for Google to pinpoint the property's location.
• Neglecting to include amenityFeature data, which is a key differentiator in vacation rental search results and helps users filter properties.

Testing & Validation

Before deploying your VacationRental structured data, validate it using these tools:

1. 1Google Rich Results Test — Paste your page URL or code snippet to check if your structured data is eligible for rich results.
2. 2Schema Markup Validator — Validates your JSON-LD syntax against the schema.org specification.
3. 3Google Search Console — After deployment, monitor the Enhancements report for any errors or warnings.

Frequently Asked Questions